ABOUT TRUELL
Marketing Should Create Clarity
TRUELL is a strategic marketing and creative partner helping growing businesses clarify their message and build marketing that reflects their value.
With more than three decades of experience, we connect strategy, branding, digital capabilities, and senior-level leadership to keep marketing aligned and moving forward.
Built for Businesses Ready to Grow with Intention
Many of the businesses we work with already have strong expertise, valuable services, loyal clients, or an established reputation.
What’s often missing is alignment between the business and its marketing.
Messaging no longer reflects the company’s value; the website feels outdated, marketing becomes inconsistent, and internal teams are stretched across too many priorities.
TRUELL works with small and mid-sized businesses ready for clearer positioning and messaging, a stronger brand and digital presence, and experienced marketing leadership, including fractional CMO services when needed.
A Different Kind of Marketing Partner
TRUELL does more than hand over recommendations. We work alongside business owners and leadership teams, from setting direction and making decisions to coordinating the work and moving priorities forward.
Our experience spans industries, but our approach is never generic. We take the time to understand each business, its market, customers, and goals, bringing an outside perspective while becoming a trusted extension of the team.
That combination of senior-level guidance, creative expertise, and hands-on follow-through helps build strong, lasting partnerships.
What We Value
Clarity Before Complexity
Strategy Before Tactics
Creativity with Purpose
Connected Thinking
Thoughtful Communication
Attention to Detail
Follow-Through and Accountability
Marketing That Feels Human
We believe the best work comes from clear thinking, honest communication, purposeful creativity, and consistent follow-through—with the larger business picture always in view.
Experience Across Industries. Strategy Built Around Your Business
TRUELL has supported businesses across professional services, real estate, construction, hospitality, healthcare, fitness and wellness, retail, technology, home and garden, and entrepreneurial ventures.
That breadth of experience brings valuable perspective, but never a generic approach. We take the time to understand your business, audience, market, goals, and internal capabilities.
Every engagement is shaped around what your business needs—not a one-size-fits-all marketing system.
Meet the Principals
Jacqueline Elliott
CHIEF MARKETING OFFICE
Jacqueline brings more than three decades of experience in marketing strategy, communications, brand development, creative leadership, and business growth initiatives. Known for her thoughtful approach and ability to bring clarity to complex marketing challenges, she helps businesses align messaging, brand presence, and strategic direction around meaningful growth.
Her work is grounded in strong relationships, thoughtful communication, and helping organizations move forward with greater confidence and focus.
Curtis Armijo
VP OF DIGITAL EXPERIENCE
Curtis brings extensive experience in digital strategy, website development, marketing systems, analytics, and execution-focused problem solving. With a background grounded in business, digital innovation, and connected marketing strategy, he helps organizations create digital experiences that support visibility, engagement, and measurable business outcomes.
He brings a practical, solution-oriented mindset focused on improving both user experience and marketing performance.
Ready for Marketing That Feels More Connected?
If your business needs clearer messaging, a stronger digital presence, or more intentional marketing leadership, let’s start with a conversation.