ABOUT TRUELL
Marketing Should Create Clarity
TRUELL is a strategic creative marketing partner for growing businesses that need more than disconnected tactics or surface-level creative.
We help organizations clarify their message, strengthen their brand, improve their digital presence, and create marketing that reflects the quality of the business behind it.
With decades of combined experience, we connect strategy, creative, digital marketing, and senior-level leadership to help businesses communicate more clearly, stay aligned, and grow with purpose.
Built for Businesses Ready to Grow with Intention
Many of the businesses we work with already have strong expertise, valuable services, loyal clients, or an established reputation.
What’s often missing is alignment.
The messaging no longer reflects the business. The website feels outdated. Marketing becomes inconsistent. Internal teams become stretched thin, trying to manage too many moving parts without clear direction.
TRUELL helps bring those pieces together.
We work with small and mid-sized businesses that are ready for more intentional marketing, clearer communication, stronger digital presence, and experienced strategic support, including the kind of senior-level guidance often associated with an in-house marketing leader or fractional CMO partner.
A Different Kind of Marketing Partner
We believe good marketing should feel connected, not fragmented.
Not driven by trends or generic templates, but grounded in clarity, experience, thoughtful strategy, and creative that serves a purpose.
TRUELL was built to bridge the gap between high-level strategic thinking and real-world execution, helping businesses connect brand, website, messaging, and marketing into a more cohesive experience.
Our role is not simply to produce marketing materials. It’s to help businesses communicate who they are more clearly and create stronger alignment between vision, brand, and growth.
What We Value
• Clarity before complexity
• Strategy before tactics
• Creative with purpose
• Thoughtful communication
• Attention to detail
• Connected marketing systems
• Senior-level guidance
• Follow-through and accountability
• Marketing that feels human
We believe the best work happens when businesses have a trusted partner who can help connect the bigger picture while keeping marketing moving forward with clarity and consistency.
Built for Businesses Ready to Grow with Intention
TRUELL has supported businesses across a wide range of industries, including professional services, real estate, construction, hospitality, healthcare, retail, technology, wellness, home and garden, and entrepreneurial brands.
What matters most is not the industry; it’s understanding the people behind the business, listening carefully, and building marketing that reflects the true value of the organization.
Because every business has different goals, audiences, and challenges, our approach is intentionally flexible and strategy-led rather than built around one-size-fits-all marketing systems.
Meet the Principals
Jacqueline Elliott
CHIEF MARKETING OFFICE
Jacqueline brings more than two decades of experience in marketing strategy, communications, brand development, and creative leadership. Known for her thoughtful approach and ability to bring clarity to complex marketing challenges, she helps businesses align messaging, brand presence, and strategic direction around meaningful growth.
Her work is grounded in strong relationships, thoughtful communication, and helping organizations move forward with greater confidence and focus.
Curtis Armijo
VP OF DIGITAL EXPERIENCE
Curtis brings extensive experience in digital strategy, website development, marketing systems, analytics, and execution-focused problem solving. With a background grounded in business, digital innovation, and connected marketing strategy, he helps organizations create digital experiences that support visibility, engagement, and measurable business outcomes.
He brings a practical, solution-oriented mindset focused on improving both user experience and marketing performance.
